This week: How do YOU get Software, Instrument, and Musical Equipment Endorsement Deals?
Q. How do you get an endorsement from an instrument or musical equipment manufacturer, and how do you contact them for that?
A. Endorsement deals typically go to signed touring artists with experienced artist management in place. The deals come about in many different ways:
1.The manufacturer’s rep contacts a famous /not so famous artist’s team.
2. the manager contacts the equipment manufacturer directly, or in some cases, an equipment manufacturer’s PR team works directly with a famous /not so famous artist’s PR team to create a mutual campaign.
Still other deals are created when,
3. An equipment manufacturer contacts a famous /not so famous artist and offers the opportunity to design a signature line (or the manager of a famous /not so famous artist contacts the manufacturer to propose such an offer).
4. Other deals come about because a famous /not so famous artist needs something specific that isn’t available from equipment that currently exists on the market, so he/she works with the manufacturer to create it.
5. Finally, What if you don't have a manger or publicist? Don't be afraid to reach out to the product manufacturer yourself! If your intelligent when speaking, product savvy, and focused on what it is you want, you just might get it!
The key to getting an equipment manufacturer interested in working with an artist is artist visibility. The more visible an artist is to more people, the better the chance of securing an endorsement deal. Because of this, the manufacturer (or its publicist) is often the one to initiate the offer.
Make sure you guys hit me up with any questions, comments, or concerns when it comes to endorsement deals. I will do whatever I can to help you live your dreams!
Be Inspired. -AE
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